Criteria research has taken too long, for too long.
We built criterAI with lender and broker experience combined, ensuring the best possible experience with quality responses you can work with.
“Why can’t we query lender rules as easily as we chat to a colleague?”
criterAI began where every mortgage case starts, with a broker staring at dozens of lender PDFs, BDM emails and product guides, trying to source the right lender for a complex scenario. After years of watching valuable hours disappear into criteria searching, our founder, himself a practising UK broker, asked that question.
The answer was to pair live, lender-supplied data with natural-language AI.
We built a conversational assistant that returns clear, compliant answers in seconds, whether the scenario involves an expat in Dubai, a timber-frame cottage in Cornwall, or income in Euros. Lenders update criteria, so information stays current, time on hold reduces drastically and inboxes stay calm.
Our focus: removing friction from mortgage research.
Every feature, from instant chat to audit-ready exports and layered criteria filtering, exists to give advisers confidence and time back, while letting BDMs spend more of their day on relationships that drive business forward. We believe technology should amplify people, not replace them.
Giving mortgage brokers instant, AI-powered access to the most accurate and up-to-date lending criteria in the UK
Our mission is to save time, improve placement success and embed compliance into every case. We’re reimagining how mortgage advisers conduct research: no more outdated PDFs, fragmented sourcing tools or long waits for BDM replies.
As criterAI expands into buy-to-let and holiday let, our goal is clear: to become the broker’s most trusted tool across every advice scenario.
The future of mortgage advice belongs to brokers who embrace AI as a competitive edge. Not to replace human expertise, but to sharpen it.